The Objectives of the MRSI

(a) To promote, protect, improve, propagate market research in all its branches.

(b) To organize or form organizations for the development and regulation of the field of market research and to afford opportunities in the field of market research to secure the recognition for the art and science of market research from the public, advertisers, advertising agencies, publishers and the Government.

(c) To organize and hold exhibitions, lectures, classes, debates, conferences, tours, excursions or any other functions for the furtherance of the objects of the Society.

(d) To promote the art and science of marketing research for diffusion of knowledge acquired by such research to advertisers, publishers and public, and like minded institutions.

(e) To provide and maintain libraries, and such other services and protect the field of market research.

(f) To collect, classify, circulate and / or publish statistics and other information relating to commercial interests, so as to diffuse commercial information and knowledge amongst members.

(g) To establish just and equitable principles in the field of market research and regulate or restrict the conduct in the field of market research and to deal with such matters.

(h) To take all steps which may be necessary for promoting, supporting or proposing legislation, notifications, orders or other instruments affecting the aforesaid interest by the Government, or any other department thereof, or by any local bodies and in general to take the initiative to secure the welfare of the market research community in all respects.

(i) To institute and establish scholarships, rewards, grants and prizes to encourage the schemes of instruction in market research.

(j) To co-operate with Universities, educational and research institutions or bodies and to make payment for any charitable or useful purposes.

(k) To co-operate, associate or amalgamate with any other Association or Society or to become affiliated to any Association or Federation having objects altogether or in any part similar to those of this Society.

(l) To do all such other lawful things as are incidental or conducive to the attainment of the above objects.

(m) To carry out surveys in cities, towns and villages to investigate into use of family planning aids presently being used e.g. pills, condoms, vasectomy, IUD and other suitable ways and means, to enhance their use by finding out reasons for refusal or reluctance to take to family planning and convey this data to
the Union and State Ministry of health and social welfare as well as the family planning association of India, educational institutes, and other related organizations.

(n) To carry out surveys in cities of those categories coming under the term disabled namely deaf, blind, dumb, spastics, orthopaedically handicapped, mentally handicapped and convey this data to the Ministries both at the central and state levels as well as educational and Social Welfare Institutions and organizations working for the welfare of the handicapped.

(o) To carry out surveys in cities in locations where drug usage is widespread, to guage extent of drug addiction among various strata of society, their availability and prices at different locations and convey this information to the concerned
bodies.

(p) To aid other charitable organisations with a view to furthering their aims and activities.