Furthermore, the MRSI was also responsible for carrying out the path-breaking Socio Economic Classification (SEC) Study, which provided the fundamental basis for classifying urban Indian consumers. The SEC is the cornerstone for consumer classification even today, not only for research, but also is widely used for target definition of consumers for marketing and media purposes.

The MRSI is heavily involved in furthering market research interests through a variety of events. The Annual Seminar MR WORKS! is a shining example of sharing research experience within and outside the industry to propagate community learning through a series of case studies / research papers. The Annual MR Symposium is an ongoing effort to disseminate and build awareness of powerful MR tools, which can provide guidance to many of the burning business issues prevalent today. Apart from this, the MRSI also has plans for basic training for research, field and analysis experts, which shall be available soon.

The Society is managed by a managing committee of six members drawn from leading research agencies and research users and adheres to a Professional Standards Committee to ensure that all members observe the MRSI Code of Conduct.

You can be a part of this exciting world of market research in India by becoming a member of the MRSI either at a corporate or an individual level. The MRSI currently has about 40 corporate and 100 individual members and the list continues to grow. The membership is open to anyone with an interest in market research and the rewards are many for those who join. Come, be a part of the MRSI and lets work together to continually raise the bar!