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W
Wave
is a single mailing or group of interviews conducted
at about the same time. A research study or survey may
consist of several waves.
Web Site Survey (aka HTML Survey) is a questionnaire
that is based on a web site. Potential respondents are
invited to participate in the survey (by a banner advert
or other message) and then they are given a link to
a satellite site where they complete a questionnaire.
The survey is completed on line and respondents can
be offered anonymity.
Weighted Sample is a sample to which weighting
has been applied.
Weighting is when the responses from some (or
all) sub-groups are assigned a statistical weight to
reflect the importance of the sub-group in the population
of interest.
Word Association is a form of projective technique
where participants are presented with a list of words
and, after each word, they are asked to say the first
word that comes into their minds.
Y
Yea
Saying see acquiescence bias.
Z
Z
Test is a statistical test that is based on the
standard normal distribution.
Z Value is the number of standard deviations
a point on a distribution is away from the mean.
A,
B, C
D, E, F
G, H, I
J, K, L
M, N, O
P, Q, R
S, T, U, V
W, X, Y, Z
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