The 13th Annual Seminar

1. Turn It Around Sam: The Role Of Research In Reviving A Brand
2. Identifying New Segments For Positioning On The Basis Of Emotive Needs
3. Baki Jo Bacha Tha, Mahengai Mar Gai
4. Evaluating Investments In Retailing
5. A Tale Of Two Cities
6. Breaking The Clutter
7. Double Or Quits - A ROI Approach To Advertising Spends
8. A Stitch In 'Time' " Action Strategy For Titan
9. Leveraging For Customer Relationship Management
10. Connecting To The Voice Of The Customer
11. Making The Rx To OTC Switch : Research To The Rescue
12. Managing Brand Differentiation In Pharmaceutical Sector
13. Rural Energy And Health Impact
14. Behaviour Surveillance Survey
15. Enter The Dragon
16. Creating The 'Josh' In The Josh Car
17. Demand Forecasting
18. 'AID'ing Segmentation

The 11th Annual Seminar

1. The Hybrid Approach - A Comprehensive Evaluation Of Product Mix
2. Identifying Drivers: The Hunt For The Holy Grail
3. Use Of Thematic Apperception Test For Generating Positioning Cues For Brands
4. The Best Priced Pack
5. "Can Antakshri Sell Rockets?"
6. A "KAI'ND Of Promotion Consumer Promotion In Brand Building - The Akai Story
7. Understanding Rural Reality - Brand Creation In The Agricultural Inputs Sector
8. Brand Performance - Is There An Utopian Measure
9. Yesterday's Analysis, Insights For Tomorrow
10. Mapping Brands: Uncovering Pictures Behind The Words
11. What Option Should I Take - New Brand Name Or Line Extension?
12. How Consumers Evaluate Band Extensions?
13. Composite Brands: Brand Extensions Of The Future?
14. "Identifying Brand Extension Opportunities Through Brand Valuation"

The 10th Annual Seminar
1. Consumer Evaluations Of Brand Extensions - Empirical Results For India
2. Forecasting Sales Of New Products Prior To Launch
3. Psychographic Segmentation Of A Market Using Projective Technique
4. Slicing The Market - The Conversion Methodology
5. Market Segmentation For Consumer Durables
6. Is Spendthrift Middle Class A Myth?
7. Made For Each Other - HRD Managers Learn Positioning And Segmentation
8. "Are You Thinking What I Am Thinking?" - Communication Metaphors And Symbols Across Socio Cultural Regions
9. Ad Tacking For Actionable Decisions - Perspective And Current Status
10. Ad Pre-Testing: Is More Better?
11. Choice Based Conjoint - A New Approach To Pricing Research
12. Sold! To The Highest Bidder… Pricing Of Products Using Auction Mechanisms
13. Researching Effects Pf Price Awareness, Loyalty, Latitude Of Acceptance And Involvement On Pricing Research Methods And Pricing Strategy

The 9th Annual Seminar
1. Is Advertising Measurable?
2. Making A Silk Purse Out Of A Sow's Ear: Meaningful Differentiation From Meaningless Attributes
3. Redefining Industrial Segmentation For New Products: A Psychographic Approach
4. Rectify The Affluent Bias In Rural Research By Using Affluent Based Sampling
5. Developing A Socio Economic Classification System For Rural India
6. How Random Is Random Enough For Sampling In Rural Markets Based Sampling
7. Educational Telecasts - An Evaluation Of Impact Based Sampling
8. Improving The Effectiveness Of Public Service Campaign - A Look At Some Specific Variables
9. Mutual Funds - A Choice Cum Equity Model
10. Want See Do: An Examination Of The Motivational And Perceptual Structure Of The Investment Market
11. Influencers In Investments
12. Identifying Progressive Doctors - A Framework For Pharmaceutical Companies
13. Segmenting Doctors For Better Sales Force Management Sampling
14. Cultural Classification Of Doctors - A Framework For Pharmaceutical Companies

The 8th Annual Seminar
1. Team Based Brand Building: Questioning The Current Marketing Research Role
2. A Guide To The Well Dressed Male
3. Brand Management And Brand Measurement
4. From Pleasure To Pain : A Study Of Repositioning The Pill
5. Positioning The Companies Among Retailers
6. Understanding Brand Success: How Markets Really Work
7. Brand Personality Positioning Within Value Segments
8. Segmenting Organization For Institutional Product And Services
9. Segmenting The Market For Retailing Strategy
10. Re-Searching The Consumer
11. Andrex Comes Out Of The Closet: A Case History
12. Benefit Segmentation For Long Term Strategy Formulation For The Service Sector: A Case Study For A Luxury Hotel Chain

The 7th Annual Seminar
1. Role Of Emotion In Indian Advertising
2. Of Matters Of Left And Right - Measuring Advertising For The 90s
3. Reading The Consumer's Mind
4. The Halo Effect
5. Research Implications Of The Active Audience Concept
6. Does The Consumer Feel The Way We Want Her To?
7. Do Consumer Promotions Have A Role In Brand Building?
8. Building The Brand Equity With Promotions
9. Effect Of Size Or Duration Of Ads On Ad Effectiveness
10. Advertising Tracking For Effective Advertising
11. Off The Beaten Track
12. How To Create Better Advertising - Role Of Values In Indian Commercials
13. Q Technique - A Tool For Market Segmentation
14. Creating Better Advertising Through Laddering
15. Researching Radically Different Advertising

The 4th Annual Seminar
1. Synectics And Creative Development Research
2. A New Look At Brand Personality: The Analysis Of Brand Personality And Advertising Through The Use Of Neuro Linguistic Programming, Transactional Analysis And Semiology
3. Talking To Doctors : Communication Development Research In Pharmaceutical Products
4. Linked Chain Methodology: A New Tool In Creative Development Research
5. (Pre Testing) The Traps We Don't Always See
6. Advertising Pre-Testing Using The Viewer Response Profile
7. Ad Tracking Studies - Their Actionability
8. Advertising Effectiveness: The Single Source Experience
9. An Attempt Towards Statistical Modeling For Better Advertising Expenditure Decisions
10. Measuring Image Shifts Over Time: Correspondence Analysis
11. Role Of Tracking Studies And Qualitative Research In Developing The Asian Paints Campaign
12. Going Beyond Average Issue Measures: Can It Make A Material Difference To The Media Planning Process?
13. Data Fusion: An Alternative To Single Source Databases
14. The Effect Of Clutter, Position And Duration Of The Recall Of TV Commercials

The 3rd Annual Seminar
1. Pricing Research: A Comparison Of Three Techniques
2. Semiotics And Qualitative Research
3. Can Psychographic Segmentation Guide Re-Assessment Of Brand Positioning Strategy?
4. Consumer Promotions - Role Of Research
5. Predictive Modeling And Market Disequilibrium
6. How Does One Calibrate A Forecasting Model For The Developing Markets Of The 1990's
7. How We Chose An Ad Campaign For Santoor
8. A System For Forecasting New Product Potential From Pre-Evaluation Upto Final Mix
9. Brand Loyalty Patterns In Different Product Areas, Its Variability, And Its Relationship With Degree Of Penetration And Other Factors
10. Markets In East And South East Asia: Emerged Or Still Emerging?
11. State Of The Art Technology And Its Relevance To The Developing World
12. Role Of Research In Personnel Function
13. Opinion Polling In India
14. New Dimension In Industrial Marketing Research
15. "Marketing Research: Using To Evaluate Service Levels"
16. Design Of Hospital Facilities Market Research Inputs
17. Synopsis: Research For Financial Services
18. A Framework For Building Market Research Databases
19. The 1990's Changes In The Market Research Scenario
20. "The Role Of Research In The 1990's"
21. Of Cabbages And Kings
22. Using Research To Market A Public Issue

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